If you set up a
28th July
If you set up a structure of progressive sub-headlines, you’ll have a better shot getting your point across.
Where do your prospective customers read after the headline and sub-headlines? Typically, they will read any captions you have under pictures in your ad copy.
CAPTIONS UNDER PICTURES
Newspaper journalists were the first to use captions. A caption is a few words below a photograph to explain what the picture is.
People are in the habit of looking for the captions in order to relate the importance of the image with the information they are receiving. Captions in advertising pieces are highly read.
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